Scan any barcode and instantly see what's in your food, beauty, and cleaning products — flagged by safety and decoded in plain English.
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Point your camera at any product barcode and get a full ingredient breakdown in seconds. Works on food, beauty, and cleaning products.
200+ flagged ingredients including seed oils, artificial dyes, preservatives, and endocrine disruptors — each explained in plain language.
Instantly see if a product contains common allergens including nuts, soy, dairy, gluten, and shellfish — clearly highlighted at the top.
Filter by vegan, gluten-free, organic, no seed oils, and more — personalized to match your dietary needs and preferences.
When a product scores poorly, WhatsinIt suggests cleaner alternatives you can buy right now — powered by AI-matched Amazon search.
Every product you scan is saved so you can quickly reference previous results or build a personal list of approved products.
Open the app and point your camera at any product barcode. WhatsinIt instantly looks it up across millions of products in our database.
Every ingredient is analyzed and color-coded — green for safe, yellow for caution, red for harmful. No chemistry degree required.
If the product doesn't pass, get instant suggestions for cleaner alternatives. Shop confidently knowing exactly what you're buying.
Our database covers seed oils, artificial dyes, preservatives, sweeteners, and more — updated regularly and explained in plain English so you know exactly why something is flagged.
Join thousands of people making smarter, healthier choices — one scan at a time.